kqth.com National News Partner

Facebook Quietly Released A Photo-Sharing App In China

Facebook might have just entered China's app store — but you'd never know it at first glance.

The New York Times reports Facebook was behind the May launch of a Chinese app called Colorful Balloons, which lets users share pictures on social media. The app looks eerily similar to the company's Moments app.

The app was released by a local company and doesn't carry any of Facebook's branding. But the Times says Facebook authorized it. The release of the app could give Facebook a better understanding of the social media habits of China's 700 million internet users.

Facebook CEO Mark Zuckerberg has spent years courting the potentially lucrative Chinese market: He's given a talk in Mandarin and gone jogging in Tiananmen Square.

SEE MORE: Apple Goes Along With China's Latest VPN Crackdown

But like a lot of U.S. companies, Facebook has had a hard time breaking through China's onerous digital censorship laws. The country recently started disrupting messages on Facebook-owned chat platform Whatsapp.

And local companies have already stepped in to fill the social media void. Even Colorful Balloons relies heavily on Chinese social platform WeChat to function.

Trending stories at Newsy.com

Watch Newsy Everywhere

Mobile Apps

See All Apps
download newsy apple download newsy android

Streaming TV Devices

See All Devices
stream newsy roku stream newsy amazon stream newsy apple tv